Client: 
T-Mobile

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Project:
Various Retail Items + Gear

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Details:
T-Mobile has a deeply loyal fan base, and the TMO Gear store plays a big role in how the brand shows up beyond the retail floor. My team supported the store from product concepting through launch, creating custom merchandise and seasonal offerings designed to reflect current trends while staying true to the T-Mobile brand. Over the years, I contributed to a wide range of products and supported BeMagenta photoshoots, helping bring the collection to life through employee-modeled imagery, image selection, retouching, and polished retail-ready assets.

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Role: 
Designer, collaborating with a small creative team, project managers, producers, and vendors to develop branded merchandise, seasonal offerings, and retail-ready assets.