Client: 
Brooks Running Co.

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Project:
Portable In-Store Event Kit

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Details:
Brooks wanted to create a tiny marathon experience, measuring just 26.2 feet, that could bring the energy of race day into retail stores. The activation needed to feel playful and complete while staying lightweight, portable, and easy for store teams to set up anywhere. After the concept was named MicroMarathon, I created the event logo and designed the supporting kit of parts, including start and finish line mats, custom water coolers, branded cones, and congratulatory stickers. Together, the pieces transformed a small footprint into a full race-day moment, giving customers a fun photo opportunity and a memorable way to engage with the brand.

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The event toured stores across the country and proved popular enough that Brooks later expanded it to Canadian locations, bringing me back to redesign the full kit in French.

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Role: 
Sole Designer, translating the event concept into a portable branded experience, including logo design, environmental pieces, and production-ready artwork.