Client: 
JCPenney

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Project:
Monthly In-Store Activity Program

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Details:
JCPenney wanted to create Kids Zone, a free monthly in-store activity program designed for children ages 5 to 10. I worked closely with the client to develop activity kits that could be completed in about 30 minutes and included everything needed to participate. Because JCPenney serves families across a wide range of income levels, it was important that each kit felt accessible, welcoming, and easy to complete without requiring extra supplies from home.

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The program helped drive store traffic and sales, remained successful for years, and became a beloved community offering featured in parenting blogs and local coverage.

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Role: 
Sole Designer, helping build and support the program over multiple years through activity kit concepts, design systems, and production-ready artwork.