Client: Southwest Airlines
Project: Influencer Kits
Southwest Airlines was looking to create exposure, media buzz, and provide some recognition to their top customers and influencers. We began with brainstorming a memorable unboxing experience and determined it was best to create two kits: one targeted to the young, hip traveler and the other to a well-traveled slightly older audience. Each kit contained thoughtfully curated merchandise that included airplane earbuds, a speaker, and a selfie drone. These kits became popular and engaging viral events.