Client: 
Southwest Airlines

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Project:
Travel-Inspired Influencer Kits

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Details:
Southwest Airlines wanted to create buzz, recognize top customers and influencers, and deliver a memorable unboxing experience that felt true to the warmth and personality of the brand. I developed two distinct travel-inspired kits: one for a younger, trend-driven traveler and another for a more seasoned frequent flyer. Each kit was filled with thoughtfully curated items, including airplane earbuds, a speaker, and a selfie drone, creating a giftable experience designed to feel personal, playful, and highly shareable.

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Role: 
Sole Designer, developing the kit concepts, visual direction, presentation materials, and production-ready artwork in collaboration with project managers, producers, and vendors.