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Client: Southwest Airlines

Project: Influencer Kits


Southwest Airlines was looking to create exposure, media buzz, and provide some recognition to their top customers and influencers. We began with brainstorming a memorable unboxing experience and determined it was best to create two kits: one targeted to the young, hip traveler and the other to a well-traveled slightly older audience. Each kit contained thoughtfully curated merchandise that included airplane earbuds, a speaker, and a selfie drone. These kits became popular and engaging viral events.

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