Client: 
Brooks Running Co.

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Project: 
Interactive Retail Display
 
Details:
For Brooks’ Run Visible Collection, I designed a compact display piece that helped share the color story of Nightlife Yellow, a high-visibility fluorescent color that set the apparel apart, along with Brooks’ reflective technology. Inspired by the idea that a runner wearing the gear can be seen by a moving car from up to 600 feet away, I created a diorama that placed the viewer in the driver’s seat as a runner passed by. By looking through the mock car window and shining a UV flashlight, the user could experience the dramatic effect of Nightlife Yellow firsthand.

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Originally created as an educational tool for the traveling Brooks Gurus, the piece proved so successful that Brooks later expanded production for use at registers in stores nationwide.

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Role: 
Sole Designer, owning concept development, design, and execution in collaboration with project managers, producers, and vendors.