Client: 
Brooks Running Co.

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Project: 
Retail Buyer Launch Kit

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Details:
When Brooks launched the Aurora BL, they needed a high-impact kit that would generate excitement among retail buyers and help secure placement in stores. Developed by the BlueLine Innovation Lab, the shoe had a futuristic, space-inspired story backed by nitrogen-injected cushioning technology designed to feel both soft and lightweight. I leaned into that innovation narrative by designing the kit as if it had arrived directly from the lab, using astronaut and blueprint-inspired graphics layered over an acrylic panel to create a sleek, high-tech unboxing experience.

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Role: 
Sole Designer, developing the launch kit concept, visual direction, and production-ready artwork in collaboration with project managers, producers, and vendors.

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