Project: Launch Kit
When Brooks was launching their new shoe, the Aurora BL, they came to us to create a flashy kit that would generate excitement amongst retail buyers and convince them to carry the new line in their stores. The shoe was a product of their Blueline Innovation Lab and had a futuristic/space theme to it. The sole technology includes nitrogen that is directly injected into it for maximum cushion while still feeling light. When concepting, I wanted the kit to look like it was arriving from the Blueline Innovation Lab. I used astronaut and blueprint graphics on an acrylic panel to give this kit a high-tech look and feel.