Client: 
Brooks Running Co.

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Project:
Product Launch Mailer

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Details:
Brooks wanted to send an influencer kit to launch its new Run Bra collection and spark conversation around the product’s performance story. Research showed that ill-fitting sports bras can shorten a runner’s stride, adding the equivalent of an extra mile of effort over the course of a marathon. That insight became the foundation of the concept: the hidden mile. I worked with the client to create a kit for women in media that not only delivered a bra in each recipient’s size, but also revealed the product story through layered materials and a carefully paced unboxing experience. The result helped generate strong social awareness and support initial sales.

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My role: 
Sole Designer, expanding Brooks-provided campaign graphics into a dimensional retail display experience in collaboration with project managers, producers, and vendors.