Client: 
Southwest Airlines

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Project:
Various Retail Items

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Details:
Southwest The Store is Southwest Airlines’ brick-and-mortar merchandise shop, created for a fan base that extends well beyond frequent flyers. Over several years, I designed branded products for employees, customers, and fans, creating pieces that reflected Southwest’s warm, playful personality while still feeling fresh, wearable, and giftable.

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Role: 
Designer, collaborating with a small creative team, project managers, producers, and vendors to develop branded merchandise, seasonal offerings, and retail-ready assets.