Client: 
Brooks Running Co.

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Project:
Holiday Baking Mailer Kit

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Details:
After the success of the previous year’s Spread Cheer holiday mailer, Brooks invited me back to design another influencer kit, this time built around its Baked With Love messaging. The concept leaned into holiday baking, pairing the newly launched shoes with a cookie kit and playful running-meets-kitchen details. Recipients were encouraged to bake a batch of treats and then “run”  them over to a friend while wearing their new shoes, turning the product launch into a cheerful act of movement, sharing, and seasonal generosity. To bring the idea to life, the kit included thoughtfully chosen items like a muscle roller styled to resemble a rolling pin, creating a memorable unboxing experience made for social sharing. The campaign gained strong social traction and meaningful exposure for the product.

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Role: 
Sole Designer, developing the holiday baking kit concept, product curation, styling, and production-ready artwork using Brooks-provided campaign graphics as a foundation, in collaboration with project managers, producers, and vendors.