Client: Brooks Running Co.

Project: Influencer Kit

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After much success from the 2018 Ugly Sweater Holiday Mailer I designed, Brooks reached out again the following year to have me work on their next influencer kit. They wanted a kit to pair well with their "spread cheer" language and to help generate buzz for their uniquely designed shoes. We created a holiday cookie kit that included Brooks’ newly launched shoes and encouraged the recipients to run their batch of homemade goodies over to a friend while wearing their new shoes. To reflect Brooks’ joyful spirit, we wanted to be playful with the muscle roller and chose one that looked like a rolling pin. The social media coverage was huge and created great exposure for the product.