UGLY SWEATER KIT

Client: Brooks Running Co.

Project: Ugly Sweater Holiday Mailer

Brooks' fan base is not shy when it comes to getting silly. Turkey trot? They are there! Run to Top Pot on Donut Day? Just say when! Playing pub golf on a run? They were made for the sport! We knew that designing a kit that included festive wear making them a hit at every party would be the perfect angle to get them pumped about this shoe. I played with the sweatband by adding antlers to it and completed the look with Jingle Bells. This festive kit went viral on social media and was a huge success.