Client: Brooks Running Co.

Project: Ugly Sweater Holiday Mailer

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Brooks' fan base is not shy when it comes to getting silly. Turkey trot? They are there! Run to Top Pot on Donut Day? Just say when! Playing pub golf on a run? They were made for the sport! We knew that designing a kit that included festive wear making them a hit at every party would be the perfect angle to get them pumped about this shoe. I played with the sweatband by adding antlers to it and completed the look with Jingle Bells. This festive kit went viral on social media and was a huge success.