Client: 
Brooks Running Co.

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Project:
Ugly Sweater Holiday Product Launch Mailer

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Details:
Brooks wanted a festive influencer mailer to help launch a new shoe and build buzz around its “spread cheer” messaging. Knowing Brooks fans love leaning into the playful side of running, from turkey trots to donut runs and every themed race-day excuse in between, I designed a holiday kit that turned the product into part of the party. The concept included festive wearables and playful details like an antlered sweatband and jingle bells, creating a cheerful unboxing experience made for social sharing. The kit performed especially well online and helped drive strong awareness for the shoe.

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Role: 
Sole Designer, developing the holiday kit concept, product styling, and production-ready artwork using Brooks-provided graphics as a foundation, in collaboration with project managers, producers, and vendors.